.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has actually onboarded Indian cricketer KL Rahul as a brand emissary as well as a real estate investor in the provider, it showed to ETRetail.Without divulging the particular portion of stake the cricketer has taken, the company said it is a sizable and also tactical investment.This partnership targets to make use of KL's immense appeal, particularly with youth and also physical fitness lovers, to expand Boldfit's reach into low compertition markets and demographics throughout India.Sharing about the brand name's growth strategies, Pallav Bihani, owner and CEO of the firm claimed, "Our team are actually going all-in on increasing our activewear and also footwear groups, which are actually readied to redefine the physical fitness market. These segments are our future growth engines." Currently, physical fitness and yoga exercise add-ons steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C company obtained an income of Rs 73 crore. Along with critical efforts and this collaboration, the brand aims to reach an income of Rs five hundred crore by FY26. Established in 2018, it presently serves over 1 crore clients every year and also strives to broaden this range to 5 crore through this alliance. Additionally, it is actually enriching its own supply chain framework to make sure fast shipment as well as consistent product availability.Looking onward, the D2C start-up anticipates an eruption in internet website traffic, social media sites interaction, as well as much higher sales throughout our flagship categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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